MIXED USE
MULTI-RESIDENTIAL
and HOTEL Specialists
We add value through specialised design
We offer an in-depth understanding of the market with numerous projects across various locations, levels of luxury, and price point.
We understand that the end goal is always a completed project. We understand that our value is providing a pathway to completion.
Incomplete projects which do not progress due to poor planning, cost overruns and lack of market acceptance are not desirable for either MAS nor our clients. We are always driven by the end result.
Our value is therefore intrinsically linked to providing designs with are desirable, liveable, achievable, and unique.
We also understand the balance between providing specially designed, liveable dwellings against the broader challenges of market economics, industry trends, construction technology, planning & regulatory frameworks, greater global forces. Great attention is paid to research, marketability and constructability. Success is only achieved when these elements are embraced and interwoven into the fabric of the wholistic project
Our dedication to deeply understanding lifestyle trends, buyer behaviour and evolving market expectations directly inform how we approach projects to garner results that feel relevant, desirable and commercially aligned.
DELIVERing PROJECTS OF any SCALE or COMPLEXITY
From boutique builds to landmark urban precincts, we deliver at any scale.
2
2+
STOREYS HIGH
Our in-house team agility and expertise allows us to adapt to the complexity of each project
$100K
$100M+
VALUE
Our expertise spans small interior design works to single towers exceeding $750M
20
20+
APARTMENT & HOTEL KEYS
Need updated text here
We design hotels & branded residences
Architecture & Interiors, from masterplans to signature restaurants,
our design studio understands hotels inside and out.
Marriot // Saint Regis // Hyatt // Andaz // Movenpick // Hyatt Place //
Saint Haven // Quest // The Star // La Pelago // Epsilon // Accor //
Boutique Hotels // Dorsett // The Star Grand // Quest //
We are a full
service studio
Architecture. Interior Design. Master Planning. Feasibility. Visualisation. Project Management.
We are a full service studio, involved at any stage from conceptual masterplanning through to fabrication of bespoke details, and on-site delivery. Our service level can be scaled to suit client and project requirements, covering as little or as much required to see our projects realised. We appreciate that not all projects are large scale, with many multiple additional offerings including stand alone interior design and visualisation services. Collaboration is key – MAS is also highly motivated to work collaboratively with other design leading studios, to deliver larger visions and successful project outcomes for our clients.
MAS team members work as one to offer fully co-ordinated responses to design objectives and documentation.
In practice this means we can offer wholistic design outcomes with interior design enhancing the architectural narrative.
Design streams working together result in stronger outcomes for the end user and client. This does not mean more expense; it means more considered, co-ordinated, and cohesive designs which end users, builders, and clients will enjoy.
Creating designs which buyers, operators, and guests demand
We offer an in depth understanding of the market with numerous project across varied locations, levels of luxury, and pricing.
We research specific demographic profiles, location context, and the emotional drivers behind a purchasing decision. We thoroughly understand what tomorrow’s buyers, operators, and guests truly want.
Our detailed process informs a bespoke narrative, aligning spatial configuration, material palettes, and architectural forms directly with human behavior and modern expectations.
We consistently bridge the gap between creative excellence and commercial success. Our hyper-targeted approach ensures that every multi-residential, mixed-use, hotel key, or hospitality space we deliver is highly desirable, exceptionally memorable, and inherently saleable.
We design with intent—crafting environments that minimize market risk for developers, optimize long-term operational flows, and are desired by tenants, buyers, and guests alike.
THE STAR GOLD COAST
LAYA
PAVILLION
WE ARE SPECIALISTS
SOVEREIGN COLLECTION
ORIA
BANKSII
WE ACTIVATE PROJECTS
We want to see project delivered. We provide designs and peer reviews with a track record of re-activating projects.
Our studio provides design solutions to move projects forward. We are often approached by developers and project managers with projects which struggling to proceed.
Whether stuck in early planning, with a construction price not meeting time and value targets, or sales values that are unworkable; our studio has a track record of being able to unlock value through considered design and collaboration to enable these projects to proceed.
Our designs are thoughtfully configured to suit market forces, studying product level, sizes, sales trends, and design narratives. We are experts in our typology and construction methodology which assists our designs and peer reviews in being in line with ever-changing construction economics, buildability, delivery methodologies, and speed of construction.
We collaborate with builders, developers, agents, to ensure our knowledge remains current. We know projects which do not proceed are of little value and our aim is to see projects successfully completed so we can work on the next one!
DIRECTOR'S PERSPECTIVE
The projects I enjoy most are usually the ones that don’t quite work yet.
"The ones where the numbers are tight. The design isn’t landing. The market has shifted. The path forward isn’t immediately obvious. That’s where the real value of architecture sits.
Anyone can work on a clean project with unlimited opportunity. What matters is how you respond when things become more complex. How you think through problems. How you balance design, feasibility, market expectations and outcome to find clarity within the process.
I have always believed good architecture is about far more than appearance alone. A project needs to work commercially. It needs to connect with the people it is designed for. It needs to be buildable, relevant and capable of holding long-term value.
I care deeply about understanding what a project actually needs, not just what it looks like. Sometimes that means challenging assumptions. Sometimes it means simplifying things. Sometimes it means knowing where to push harder and where restraint creates a better outcome. Our role is not to overcomplicate projects. It is to help resolve them.
That thinking shapes the culture of the studio and the way we approach every project at MAS. We stay curious, collaborative and highly invested in achieving the best possible outcome for our clients and the people who will ultimately experience the spaces we create. That’s how we work here."
- Nick Symonds // MAS Director
FOCUSED
EXPERIENCEd
PROVEN DELIVERY
explore our case studies:
PARADISE CENTRE
Our studio's elite capability to engineer complex vertical master plans is powerfully demonstrated by our architectural design for a landmark 70-storey skyscraper soaring directly over the existing Paradise Centre on the Gold Coast. Tasked with injecting 450 luxury apartments into the absolute heart of Surfers Paradise, our core architectural challenge lay in stacking a massive residential community atop a highly active, fully operational retail and entertainment precinct.
Our design-engineering response completely bypassed the need for disruptive, costly building closures by configuring a hyper-efficient structural transit network that threads seamlessly through the existing retail fabric below. To satisfy rigid construction economics and withstand intense coastal market forces, we meticulously optimized the tower’s aerodynamic profile and repeating floor plates to drastically streamline buildability and accelerate the speed of construction.
By balancing premium residential narratives, panoramic ocean-facing layouts, and complex structural engineering under a lean framework, we transformed an incredibly challenging airspace parcel into a high-yielding, de-risked vertical community engineered to protect developer margins and maximize long-term asset value.
LA PELAGO
Situated in the tranquil enclave of Budds Beach, the massive $1.7 billion La Pélago precinct by Gurner, perfectly highlights our studio's capacity for sizable projects.
Our team progressed this project through design development to deliver an elite, high-density residential and hotel tower. The 65 storey La Pelago consists of approximately 480 apartments in total as a mix of Resort Residences and Crystal Club Residences which are co-branded with the circa 200 key St Regis Hotel.
This large and highly complex project involved both our architecture and interior design team. We look forward to seeing this project delivered as stage two of the three tower masterplan.
ORIA
Perched prominently on the ridge line of Gregory Terrace, Oria Spring Hill perfectly embodies our studio's philosophy of balancing striking architectural expression with strict commercial viability.
Developed by Keylin Group and built by CoStruct, this 15-storey landmark features a distinctive, geometry-driven shell facade that draws directly on the precinct's historic Art Deco character, anchoring a powerful marketing narrative that has driven stellar sales outcomes.
More importantly, when macro-economic pressures caused the site's original twin-tower concept to stall, our studio stepped in to engineer a smarter, single-tower redesign that optimized the unit mix to 132 premium residences, streamlined buildability, and eliminated construction vulnerabilities. By binding a coherent, upscale aesthetic with robust construction economics, we successfully reactivated the development—ensuring it topped out ahead of schedule and stands prominently visible from the future 2032 Olympic precinct.
ONE BURLEIGH
Developed by MAYD Group, this 16-level luxury tower is custom-tailored to the emotional drivers of premium buyers, offering 17, 381sqm full-floor sky homes. Our design approach began not with mere form, but by matching the precise spending capacity and spatial demands of the local demographic—resulting in a modern reinterpretation of the classic beach house that commands premium pricing.
Architecturally, we drew inspiration from the local flora, using the organic geometry of Norfolk Pine needles and cones to craft a striking concrete facade motif that directly interfaces with the coastal landscape. By translating this distinct environmental narrative into streamlined floor plates and highly efficient structural grids, we ensured absolute buildability. This flawless execution of construction economics enabled the project to progress smoothly through procurement and onto site, protecting our client's bottom line while delivering a landmark built asset.
SUNSET
Developed by Dusk Group and constructed by AKAM Constructions, the seven-storey boutique building features a highly refined coastal aesthetic.
Our team stepped in to redesign the previous site configuration into a highly optimised collection of 36 one-, two-, and three-bedroom apartments. This response precisely targetted strong local market demand for premium coastal living under the million-dollar threshold. The building features gently curved balconies, floor-to-ceiling glazing, and an earthy sandstone and timber palette that taps into local emotional buyers. By embedding strict construction economics directly into our structural layout, we simplified the construction methodology and streamlined buildability.
This smart design-engineering enabled the project to progress swiftly into ground-breaking and site execution, fully protecting the client's development margins. Our team provided both architecture and interior design for this project.
BAY TERRACE
Located at 126 Bay Terrace, this boutique mixed-use development perfectly demonstrates how our narrative-informed design strategy elevates commercial multi-residential projects. Developed by Hawkins Capital, the five-level project introduces 10 luxury apartments resting above an integrated ground-floor retail strip.
Architecturally, we drew inspiration from the movement of the nearby waterfront, sculpting an all-white facade with organic, wave-inspired curved balconies and cascading integrated plant life that eliminates harsh, rigid edges. Every single layout is purposefully configured to grant dual views over Pandanus Beach and the retail precinct below, using expansive glass balustrades and natural stone cladding to elevate the local aesthetic. Below, we incorporated a highly attractive alfresco café to anchor the building into the existing fabric with views of the Wynnum Jetty precinct.
Our team completed both architecture and interiors for this project.
THE MOVENPICK HOTEL
The Mövenpick Hotel Brisbane Spring Hill at 447 Gregory Terrace highlights our studio’s ability to pair high-end hospitality narratives with precise commercial planning. Representing the Accor brand's flagship debut in Queensland, the 15-storey, 96-room luxury hotel features an elevated modern Art Deco aesthetic that honors the suburb’s historic character while creating a powerful brand identity. Our architectural concept seamlessly incorporates a grand two-storey foyer, marble columns, and a cascading, elevated garden facade that delivers a premium visual anchor fronting the 65-hectare Victoria Parklands. To maximize asset performance, we intentionally optimized the structural footprint to integrate elite amenities—including a 25-metre swimming pool, restaurants, bars, and full conference facilities—within a lean, highly buildable grid.
ST REGIS
The St. Regis Gold Coast resort stands as a masterclass in integrating an elite international hospitality brand within a highly complex, high-density residential footprint. Comprising 185 hyper-luxury guest rooms and suites across the lower levels of the flagship 65-storey tower, our architectural execution masterfully fulfills the strict, uncompromised design matrices required by Marriott International. Architecturally, the resort mirrors the timeless elegance of the St. Regis narrative, featuring a sky-bar, pool bar, and signature specialty restaurant wrapped in fluid, resort-style geometries. Our core achievement lay in configuring the massive hospitality infrastructure—including expansive ballrooms, a luxury spa, and extensive back-of-house areas—to align flawlessly with the structural grids and vertical transport networks of the luxury apartments above. By solving these intricate engineering and spatial challenges under a lean, buildable framework, we successfully controlled structural complexity, mitigated construction risk, and unlocked unprecedented asset value for this landmark project.
LAYA
Spanning a landmark 22,000sqm infill site at 189-203 Beams Road, LAYA Residences demonstrates our ability to activate large-scale master plans by introducing highly aspirational architectural typology to emerging suburban markets. Developed by TRK Property Group, this gated enclave features a rare master-planned collection of 88 Mediterranean-inspired luxury terrace homes anchored by the private Solace Club wellness precinct. Our studio designed these spacious 3- and 4-bedroom residences to tap into local owner-occupier demand for house-sized, low-maintenance living under a sophisticated architectural narrative. To satisfy strict construction economics, we configured the two-storey master plans with standardized, highly buildable structural grids that streamline TRK’s in-house builder-developer model. By pairing striking design choices—like 3.2-metre ceilings, fluted timber joinery, and arched geometries—with efficient, low-waste procurement frameworks, we compressed the construction timeline. Our strategic response successfully translated an ambitious vision into a de-risked, rapid-build layout, ensuring the project moved seamlessly through civil works and directly into site execution. Our team delivered both architecture and interior design.
LAKESIDE SERENITY
Serenity showcases our studio's capacity to deliver premium waterfront architecture meticulously shaped by construction economics and market demand. Developed by the joint venture of Keylin and Kinstone Group, this northern Gold Coast enclave introduces an exclusive collection of 16 absolute waterfront villas alongside 85 luxury apartments framed by the Coombabah Lakelands Conservation Area. Our architectural layout rejects generic, high-density massing. Instead, we configured low-rise, four-storey envelopes wrapped in expansive double-height volumes, terrace decks, and curved geometries that perfectly maximize sub-tropical Queensland living. This distinct, upscale narrative directly activated the site's market positioning—attracting highly motivated downsizers and premium buyers to a relaxed waterfront promenade lifestyle.
South City Square
Our architectural contribution to the landmark $600 million South City Square urban village by Pellicano and Perri Projects serves as a prime showcase for our ability to navigate high-density, multi-layered master planning.
NORTH HARBOUR
MAS Architecture Studio is actively designing and delivering the precinct's highly anticipated commercial and lifestyle core. Moving past high-level zoning, we are currently executing the detailed architectural delivery for a major mixed-use hub featuring a full-line Coles supermarket, a premium hotel, a comprehensive medical precinct, a destination tavern, and an integrated strip of specialty retail spaces. Our design strategy focuses on grouping these highly varied commercial assets into a single, cohesive, sub-tropical public realm. This approach replaces standard greenfield strip-malls with an activated, pedestrian-first village matrix.
BREAKFAST CREEK QUARTER
This precinct-defining master plan for Breakfast Creek Quarter represents a landmark master-planning achievement in inner-city Brisbane. Designed for Churchill Development Group, this major mixed-use precinct introduces a three-tower residential-led framework rising 23, 26, and 28 storeys, delivering 752 BTR apartments alongside an activated cross-block retail and commercial lane. Rather than creating isolated high-rise masses, we configured a four-storey podium featuring a landscaped civic plaza facing Newstead Park, drawing the natural environment straight into the active streetscape. We opted for podium car parking to reduce delivery costs, raise our residential communal spaces above the busy roads below, and to achieve more premium tower view lines.
BOUNDARY HOUSE
Boundary House is designed for our long-standing partner Pellicano within the rapidly growing Kurilpa Sustainable Growth Precinct, this landmark 40-storey Build-to-Rent (BTR) tower delivers a massive 570 apartments alongside over 3,000sqm of commercial office space, health tenancies, and a ground-floor retail strip. Our architectural response embraces Brisbane's "Buildings that Breathe" principles by introducing a curvilinear, climate-responsive profile articulated with deep balconies, solar shading fins, and cascading vertical gardens. A t street level, we configured a generous 880sqm public civic plaza that activates the pedestrian corridor while anchoring the tower's public narrative. To ensure absolute commercial viability, we engineered highly efficient, repeating floor plates that maximize apartment density—including flexible dual-key configurations—all stacked neatly above a streamlined three-storey podium.
GEMLIFE CURRUMBIN
Our collaboration with GemLife on the groundbreaking $450 million Currumbin Waters lifestyle resort stands as the definitive benchmark for legal and structural innovation in the over-50s sector, debuting as Australia's first-ever vertical land lease community. Historically restricted to sprawling broadacre greenfield sites, our studio partnered with GemLife to pioneer a patented, multi-storey modular construction framework that legally satisfies strict moveable-dwelling regulations across all Australian jurisdictions. The master plan seamlessly arranges 215 premium three-bedroom luxury apartments across a collection of low-rise buildings and a multi-million-dollar country club on a 13.85-hectare site—tactfully preserving 70% of the land as rehabilitated environmental green space. To balance rigorous construction economics with high-end architecture, we design-engineered the buildings with a demountable chassis and façade system that allows the upscale, pop-out modules to be assembled on-site or completely disassembled in sequence. By unlocking multi-level densities for a previously land-locked retirement model, we have delivered a heavily de-risked, high-yielding asset class that fundamentally redefines urban land use and speed of construction for modern over-50s resorts.
BERNBOROUGH ASCOT
Delivered within the prestigious Brisbane Racing Club precinct at Doomben Racecourse, our strategic contribution to Lendlease’s landmark $270 million Bernborough Ascot retirement community showcases our capacity design complex, multi-stage vertical seniors living assets. The multi-tower layout is designed to yield 300 luxury independent living apartments and penthouses. Our work focused on the masterplan and second stage of the precinct to ensure view lines, livablity, and constructability were achievable.
LIGHT STREET
Our interior design for Light Street was entirely driven by an evocative lifestyle narrative, transforming a stalled, generic floor plan into a coveted boutique sanctuary. We anchored the design concept in the theme of an "Elevated Urban Oasis," tailored specifically for the emotional desires of premium owner-occupiers seeking a retreat on the CBD edge. We discarded the existing high-density layouts to create expansive, single-floor sky homes that feel like traditional houses. The interior journey is shaped by a rich, tactile material palette that transitions from dark, grounding elements into light, airy living spaces. We integrated custom-engineered timber joinery, natural stone benchtops, and curved plaster features that flow seamlessly into the external architecture. To fully activate the project's narrative of premium city living, we reoriented the layout of every room. This placement ensures that the kitchen, dining, and master bedroom sanctuaries are perfectly framed by panoramic Brisbane City views. By marrying this strong sensory narrative with highly efficient, buildable service risers, we maximized the saleable area and provided a luxurious, market-responsive asset.
BAY TERRACE
The interior design for Bay Terrace at 126 Bay Terrace, Wynnum, is anchored in a highly evocative "Refined Bayside Living" narrative, consciously tailored to capture the emotional drivers of premium downsizers. Moving completely away from sterile apartment aesthetics, our team crafted an interior experience that mimics the breezy, expansive spatial flow of a traditional coastal home. The material palette draws inspiration from the local landscape, blending sandy-toned natural stone cladding, white-washed oak joinery, and soft plaster curves that mirror the movement of the nearby waterfront. To fully unlock the project's premium narrative, every layout is configured with dual-aspect views—seamlessly framing Pandanus Beach on one side and the active retail precinct below on the other. Expansive glass balustrades and floor-to-ceiling windows flood the living spaces with natural light, blurring the line between the internal sanctuaries and the cascading, wave-inspired external architecture. By marrying this distinct coastal story with highly optimized, buildable structural grids, we delivered a luxurious, sensory-rich internal environment designed to accelerate market pre-sales.
ORIA
TEXT TO BE SUPPLIED.
ONE BURLEIGH
The interior design for the $30-million penthouse crowning ONE Burleigh represents the absolute pinnacle of our narrative-driven philosophy. Designed as an unrepeatable beach house in the sky, the ultra-luxury interior departs entirely from standard multi-residential planning to tell a story of raw, organic elegance framing 88 The Esplanade. The internal sanctuary draws its material identity directly from the surrounding coastal landscape and the ancient Norfolk Pines below. We curated a highly tactile, world-class palette featuring massive slabs of honed travertine, hand-carved limestone features, and fluid, sweeping timber joinery that echoes the sculptural geometry of the building's facade. The multi-level floor plate is configured to heighten the emotional drama of the oceanfront, orienting grand formal lounges, private wellness, and the master wing to capture uncompromised, 360-degree panoramic views of the Pacific Ocean.
ST REGIS
The interior design for The St. Regis Gold Coast Resort within the La Pélago precinct is anchored in an evocative narrative of "Timeless Glamour and Curated Opulence." The interior experience tells a story of an exclusive private island oasis, blending rich marble mosaics, custom-cast metallic accents, and bespoke timber parquetry that reflects the fluid, sculptural lines of the tower architecture. Every public venue—from the signature sky-bar and grand ballrooms to the private spa sanctuaries—is configured to heighten the emotional drama of the brand's legendary heritage.
ANDAZ SIGNATURE RESTAURANT
Our interior design for the Andaz Signature Restaurant, situated within The Star Gold Coast’s masterplan, is a masterclass in weaving an immersive hospitality narrative directly into high-density commercial frameworks. Anchored by the hotel’s overarching design concept—"Chase the Sun"—the restaurant's internal journey tells an evocative story of transition, celebrating the shift from the vibrant, golden energy of a coastal sunrise into the rich, moody tones of a hinterland sunset. We completely rejected standard luxury tropes to craft a multi-sensory environment where the material transitions dictate the dining experience. The space utilizes custom-carved stone bars, deep sunset-hued amber glass features, and dramatic, layered lighting installations that mimic shifting solar movements throughout the day. To satisfy intense commercial economics, we meticulously design-engineered the open theatre-kitchen grids, localized dining zones, and custom acoustic ceiling profiles to maximize internal floor efficiency and streamline patron circulation.
NORTH HARBOUR
The massive $2.74 billion North Harbour Priority Development Area (PDA) serves as a definitive blueprint for large-scale, sustainable sub-tropical urbanism in Southeast Queensland designed alongside the Port Binnli team. Transforming more than 570 hectares of prime riverfront land along the Caboolture River, the architectural master plan establishes a premier bayside hub incorporating 3,700 new homes, a world-class 400-berth marina, a 500-boat dry stacker, and over 1,000 acres of publicly accessible waterfront open space. We configured a highly responsive mix of product levels—ranging from affordable boutique townhouses to luxury waterfront apartments and commercial tourism precincts—perfectly tailored to absorb rapid regional population growth.
SO0UTH CITY SQUARE
Our dual-tower architectural contribution to the landmark $600 million South City Square precinct by Pellicano and Perri Projects serves as a definitive case study in complex, multi-layered master planning. By designing both Tower 6 and Tower 8, our studio successfully engineered a massive, interconnected vertical ecosystem that seamlessly blends Build-to-Rent (BTR) residential models with international hospitality, commercial office spaces, high-end restaurants, and active retail strips. This dense injection of diverse uses expands the urban village by introducing 440 BTR apartments—including critical affordable housing—alongside a hotel, corporate office, roof top signature restaurant, and ground-floor culinary spaces.
COOMERA
Spanning a sprawling 47.7-hectare site within the Coomera Principal Centre zone, our architectural framework actively bridges the gap between grand civic visioning and market forces by dividing the footprint into highly responsive, interconnected sub-precincts. We integrated a comprehensive health and wellness precinct—anchored by a proposed 400-bed private hospital—alongside flagship retail cores, commercial business parks, boutique hotel keys, and a dense residential apartment footprint. The design is retaining more than half of the vast acreage for environmental conservation along Oakey Creek to drastically reduce earthwork complexity and simplify civil procurement.
THE STAR CASINO
Our studio's technical delivery and background peer-review capability are powerfully demonstrated through our continued engagement on The Star Gold Coast’s landmark $2 billion masterplan on Broadbeach Island alongside Destination Gold Coast Consortium. Tasked with navigating the ultra-complex delivery matrix of this massive integrated resort precinct, our team provides critical architectural oversight to seamlessly blend several international 5-star hospitality brands with extensive long-term residential portfolios, the casino gaming zones, and landscape precincts.
LIGHT STREET
When our studio was introduced to the Light Street project, the site possessed an existing development approval anchored to a cost plan and sales rates that simply did not match. Demonstrating our core capability to rescue and reactivate stalled schemes, our team holistically re-engineered the design to simultaneously drive down construction costs and increase top-line revenues, all while keeping the adjustments within the threshold of a minor development approval change.
Our strategic response eliminated expensive structural transfers and heavy retaining walls, significantly reduced excavation depths, and vastly simplified the overall construction methodology. Concurrently, we elevated the building's market positioning into a high-end luxury asset—completely redesigning the entire facade and internal layouts to capture maximum value.
By introducing premium single-floor apartments, private roof terraces, swimming pools, and reorienting the primary spaces toward panoramic Brisbane City views, we drastically increased saleable floor-area ratios. Working in close, rapid collaboration with Cohese Property, YPM, and Formplus, we transformed a commercially unviable approval into a lean, highly buildable, and intensely market-responsive asset configured for absolute delivery.
LUXE
Our studio was engaged during the competitive tender process for the 35-storey Luxe project, which had stalled because skyrocketing build prices failed to match projected market revenues.
Our team meticulously audited the entire skyscraper blueprint, identifying critical structural inefficiencies primarily clustered within the car parking zones. Through strategic spatial replanning and structural re-engineering, we drastically increased the parking efficiency of the layout, which allowed us to completely eliminate an entire level of basement parking. This single intervention delivered massive, immediate project savings by slashing excavation depths and shoring requirements. Concurrently, our technical review optimized the upper tower floor plates to unlock extra, high-margin saleable area. We executed both of these high-impact adjustments with surgical precision, ensuring they did not significantly vary the existing development approval or disrupt current pre-sales. By embedding rigorous construction economics into the bones of the building, we successfully reactivated the stalled development, allowing construction to progress smoothly to its now successful completion.
SOUTH CITY SQUARE
South City Square represents an important milestone in Queensland’s evolving approach to urban housing and mixed-use precinct delivery. As a State Facilitated Development, the project forms part of a planning pathway designed to support well-located residential projects and increase housing supply in areas with strong access to transport, employment, services and amenity.
Now complete, South City Square has grown into a thriving Woolloongabba precinct, bringing together residential living, retail, dining, public spaces and lifestyle amenity in one connected urban destination. Designed by MAS Architecture Studio, the project contributes to the transformation of the area from a traditional inner-city corridor into a vibrant, walkable neighbourhood.
Its significance extends beyond the individual site. South City Square demonstrates the role architecture and planning can play in shaping higher-density communities that are integrated, accessible and responsive to Brisbane’s growth. For MAS, the project reflects a considered approach to city-making: creating places that not only deliver housing, but support daily life, community connection and long-term urban renewal.
ORIA
Oria Spring Hill occupies a significant position within Brisbane’s evolving urban landscape, located directly opposite the future Victoria Park Olympic precinct. As the planned site for the 2032 Opening Ceremonies and Main Stadium, the surrounding area is set to become one of the city’s most important civic and sporting destinations.
Positioned at 447 Gregory Terrace, the 15-storey residential development places residents at the edge of this major transformation. Its location connects the established character of Spring Hill with the momentum of Brisbane’s Olympic future, offering a rare sense of proximity to a landmark precinct that will shape the city for generations.
Designed with an Art Deco-inspired architectural language, Oria Spring Hill responds to both the heritage character of its setting and the significance of what is to come. The project brings a refined residential presence to a highly visible address, balancing timeless detail with the energy of a city preparing for a defining global moment.
ONE BURLEIGH
Designed by MAS Architecture Studio for MAYD Group, the ONE Burleigh penthouse crowns a boutique beachfront development on Burleigh Heads’ Esplanade.
Spanning two levels and 762 square metres, the residence has been conceived as a private sky home, with five bedrooms, expansive ocean-facing living spaces, generous terraces, a private infinity pool and five-car accommodation.
The penthouse’s record-breaking $30 million sale set a new benchmark for Queensland apartment living, reflecting the strength of its location, scale and architectural ambition.
RECORD BREAKING
LEADING DESIGNS
PUSHING BOUNDARIES
combined skills
better outcomes
OUR DISCIPLINES:
We design buildings that work.
Not just visually, but commercially, strategically and in the way they are experienced by the people who use them.
At MAS, architecture is grounded in a balance of design excellence, market understanding, feasibility and real-world delivery. As specialists in mixed-use, multi-residential and hotels, we understand that successful projects must respond to buyer expectations, construction realities and long-term commercial outcomes simultaneously.
We explore early massing studies, development yield and planning scenarios to understand what a site can realistically and commercially support before significant time and cost are committed. This early-stage feasibility work forms a critical foundation for the entire development process, helping identify opportunities, constraints and strategic directions that influence both project viability and long-term market performance.
At MAS, our feasibility process combines architectural thinking with commercial awareness, planning strategy and practical development knowledge. Through detailed site analysis and concept testing, we assess how a development can respond to planning controls, market expectations, construction realities and end-user demand simultaneously. This allows us to create a clear framework for informed decision-making from the outset.
During this stage, we test multiple design and planning configurations to assess building envelopes, apartment yield, unit mix, circulation efficiency, amenity opportunities and overall development performance. We analyse planning controls such as setbacks, site coverage, height limitations, overshadowing, overlooking, access requirements, servicing strategies, parking, deep planting, activation and compliance with local planning controls to ensure schemes are both optimised and achievable.
Our experience across mixed-use developments, apartment design and hotel architecture allows us to quickly identify efficient planning solutions and opportunities to maximise value within a site. We understand how spatial planning, apartment layouts, communal amenity, operational efficiency and construction methodology influence both feasibility outcomes and buyer appeal.
Importantly, our approach to feasibility is not purely numerical.
We believe successful developments require a balance between commercial viability, marketability, liveability and strong architectural thinking. By resolving key project variables early, we help reduce risk, avoid unnecessary redesign and create a more efficient pathway through approvals, documentation and delivery. This early clarity benefits developers, consultants and project teams alike, providing greater confidence around project direction, programme and investment strategy.We assess existing architectural designs with a fresh and commercially informed perspective, identifying inefficiencies, missed opportunities and areas where the project may not be fully aligned with current market expectations, buyer behaviour or development objectives. Our peer review process is designed to provide clarity around what is working, what is not and where strategic improvements can strengthen the overall performance of the project.
At MAS, peer review extends far beyond surface-level design commentary. Drawing on our extensive experience across mixed-use developments, apartment architecture and hotel design, we undertake a detailed assessment of planning logic, apartment layouts, building efficiency, structural systems, circulation, amenity provision, constructibility and overall project positioning within the market. We analyse how the project performs both architecturally and commercially to identify opportunities to improve liveability, feasibility, yield, operational efficiency and long-term value.
This process often includes refining apartment mixes improving floorplate efficiency, simplifying structural strategies, resolving circulation issues, strengthening amenity offerings and repositioning aspects of the development to better align with target demographics and evolving buyer expectations. We also assess compliance risks, planning constraints and construction considerations to ensure the project is both achievable and commercially sustainable moving forward.
Our goal is not simply to critique a design.
It is to help unlock the full potential of a project.
We provide clear, practical and actionable feedback that assists developers, consultants and project teams in making informed decisions with greater confidence. Whether a project is at early feasibility stage, mid-design development or further progressed toward approvals and delivery, our role is to reduce risk, improve clarity and strengthen the project outcome across design, feasibility, marketability and constructibility.
Because ultimately, successful projects require more than good ideas.
They require careful evaluation, strategic thinking and the ability to refine complexity into a stronger, more resolved outcome.We develop a clear architectural direction informed by site conditions, market positioning, end-user expectations and the broader narrative of the development. Concept design is where the core idea of a project is established, creating a strategic and creative foundation that guides every subsequent stage of the architectural process.
At MAS, concept design is about far more than aesthetics alone. It is the process of bringing together planning strategy, architecture, interiors, marketability and user experience into a cohesive vision that feels commercially intelligent, contextually relevant and strategically clear. We carefully consider how a building responds to its surrounding environment, how it contributes to the streetscape and how it will ultimately be perceived by buyers, residents, guests and the broader market for years to come.
This stage includes the development of early massing studies, building form, façade articulation, material direction, apartment planning, communal amenity and key spatial relationships. We explore how people move through and experience the development, ensuring the design responds to both functional requirements and lifestyle expectations. Every decision is informed by research into buyer behaviour, evolving design trends, project feasibility and long-term market appeal.
Uniquely, we believe strong projects require a clear narrative.
A project should have an identity, a point of difference and a story that creates alignment across architecture, interiors, branding, marketing and delivery.
By establishing this narrative early, concept design creates a stronger framework for approvals, consultant coordination, sales and project communication moving forward. It ensures the development maintains clarity and consistency as it evolves through the design and delivery process. A strong concept provides confidence for the entire project team. It reduces ambiguity, strengthens decision-making and creates a shared vision that guides the project from feasibility through to construction and final built outcome.
We manage the architectural design, documentation and consultant coordination required to secure planning approvals and move projects confidently through the development approval process. With extensive experience across mixed-use developments, apartment architecture, hotel design and large-scale residential projects, we understand the complexity of navigating planning frameworks, statutory requirements and stakeholder expectations.
Our approvals process includes the preparation and coordination of Development Applications (DA), planning submissions, authority approvals and supporting consultant documentation. We work closely with town planners, engineers, landscape architects, traffic consultants and relevant authorities to ensure proposals are strategically aligned, technically resolved and responsive to local planning controls.
At MAS, we understand that successful approvals require more than compliant design alone. They require clear communication, strong planning logic and an understanding of how to balance architectural intent with regulatory requirements, community considerations and commercial project objectives. From site analysis and planning responses through to built form justification, overshadowing, amenity, activation and streetscape outcomes, we ensure every aspect of the proposal is carefully considered and coordinated.
Our experience across complex approval pathways allows us to identify potential risks and challenges early, helping reduce delays, avoid unnecessary redesign and create a more efficient approvals process. We respond proactively to stakeholder and authority feedback, refining and resolving projects while maintaining the integrity of the architectural vision.
We see planning approvals as an integrated part of the broader development strategy, not a disconnected administrative stage. By aligning design intent with planning strategy from the outset, we improve the likelihood of approval outcomes while creating greater certainty for developers, consultants and project teams moving toward delivery.
Ultimately, our role is to simplify complexity, provide clarity throughout the approvals process and create a smoother pathway from concept to construction.
At MAS, we understand that successful projects require more than strong design outcomes alone. They also need to connect with the market, resonate with buyers and be clearly understood by end users from the earliest stages of engagement. We ensure architectural design translates effectively into marketing and sales material, helping communicate the value, identity and lifestyle of a development with clarity and consistency.
Our team works closely with developers, branding agencies, visualisation teams and sales consultants to ensure the architectural intent of a project is accurately and strategically represented across all marketing touchpoints. This includes architectural renders, apartment plans, display suites, project branding, brochures, sales campaigns and digital marketing assets.
Because of our ongoing specialisation in mixed-use developments, apartment architecture and hotel design, we understand how buyer expectations influence the way projects should be presented to the market. We carefully consider how layouts, communal amenity, wellness spaces, materiality, façade expression and lifestyle experiences align with target demographics and broader market positioning.
Importantly, we believe strong project narratives create stronger commercial outcomes. A development should feel cohesive across architecture, interiors, branding and marketing, with every element reinforcing the same vision and lifestyle proposition.
By integrating design and marketing thinking early in the process, we help create developments that are not only highly resolved architecturally, but also emotionally engaging, commercially aligned and easier for buyers to connect with. This alignment strengthens project identity, improves communication clarity and supports stronger sales and market performance.
Ultimately, our role is to ensure the value of the architecture is not lost in translation. We help create projects that are clearly understood, strategically positioned and compelling within an increasingly competitive market.
We resolve projects in detail, aligning architecture, structure, services and constructibility into a coordinated and deliverable outcome. At MAS, detailed design and construction documentation are approached with a strong focus on clarity, precision and real-world buildability to ensure projects transition efficiently from design into construction.
During this stage, we refine the project across every scale, from overall building systems and façade detailing through to apartment planning, joinery, finishes and material selections. We work closely with structural, civil, hydraulic, mechanical, electrical, fire and specialist consultants to coordinate all technical requirements and ensure the design remains cohesive, compliant and highly resolved throughout the documentation process.
Our experience across mixed-use developments, apartment architecture and hotel projects gives us a strong understanding of how buildings are delivered in practice. We understand the importance of clear construction documentation, consultant coordination and technical resolution in reducing risk, minimising ambiguity and supporting efficient delivery on site.
Documentation is developed with a high level of detail and accuracy to support authority approvals, contractor pricing, procurement and construction coordination. We focus heavily on buildability, ensuring the project can be delivered efficiently without unnecessary complexity, excessive cost or compromise to the architectural vision.
Importantly, we believe this stage is where strong projects are truly resolved.
Thoughtful coordination and detailed documentation are critical in translating concept design into a successful built outcome.
By identifying issues early, simplifying complex conditions and maintaining close collaboration across the wider consultant and contractor team, we help create smoother construction processes, improved project efficiency and stronger delivery outcomes for developers and builders alike.
Ultimately, our role is to ensure the integrity of the design is carried through every stage of the project, from early concept thinking through to the realities of construction and completion.
We remain actively involved throughout construction to ensure the architectural design intent is maintained and successfully translated into the built outcome. At MAS, we understand that the construction phase is where projects are truly realised, and ongoing architectural involvement is critical to protecting quality, resolving challenges and ensuring the integrity of the design is carried through to completion.
Our construction phase services include regular site inspections, contract administration, consultant coordination, shop drawing reviews, material and finishes assessments, RFIs and ongoing communication with builders, contractors and project stakeholders. We work collaboratively with construction teams to respond to site conditions, resolve unforeseen issues efficiently and ensure the project continues to align with approved documentation, programme requirements and overall project objectives.
With extensive experience across mixed-use developments, apartment architecture and hotel projects, we understand the realities and complexities of construction delivery. We know that projects evolve throughout the build process and that clear communication, fast decision-making and practical problem solving are essential to maintaining momentum on site.
Construction is where design decisions are tested in real time.
Our continued involvement helps reduce risk, maintain build quality and support smoother, more efficient project delivery.
Importantly, we approach this stage as a collaborative process rather than a disconnected service. By maintaining close relationships with builders, consultants and project teams throughout construction, we help ensure the final built result reflects the original architectural vision while remaining practical, coordinated and commercially efficient.
We believe successful architecture is not only about creating strong concepts or documentation. It is about ensuring those ideas are realised with care, clarity and attention to detail through every stage of construction.
We work closely with builders, consultants and project stakeholders to manage cost, refine constructibility and ensure the development remains aligned with its commercial objectives from early design through to construction delivery. At MAS, we understand that successful projects require a careful balance between architectural quality, buildability, programme efficiency and financial viability.
Through Early Contractor Involvement (ECI), negotiated delivery models and competitive tender processes, we engage with builders early to test construction methodologies, staging strategies, procurement approaches, programme risks and pricing assumptions before construction begins. This collaborative process provides greater cost certainty, identifies potential delivery challenges early and allows more informed project decisions to be made throughout the design development phase.
Our experience across mixed-use developments, apartment architecture and hotel projects gives us a strong understanding of construction costs, market pressures and the practical realities of delivering complex developments. We work proactively with quantity surveyors, consultants and contractors to ensure design decisions remain commercially considered while still protecting the integrity and long-term value of the project.
Value management is approached strategically, not reactively.
Our goal is not simply to reduce cost, but to improve overall project efficiency and maximise value.
This process often includes reviewing materials, structural systems, façade strategies, services coordination, construction methodologies and detailing to identify opportunities for cost savings, programme efficiencies and simplified delivery outcomes without compromising architectural quality, buyer appeal or long-term performance.
We believe transparency and collaboration are critical throughout this process. We maintain clear communication across all stakeholders to ensure design intent, project objectives, construction realities and commercial priorities remain aligned as the project evolves.
By integrating cost management, buildability and contractor collaboration early, we help create projects that are not only highly resolved architecturally, but also financially viable, efficient to construct and positioned for successful delivery in the market and on site.
Our dedication to deeply understanding lifestyle trends, buyer behaviour and evolving market expectations directly inform how we approach projects to garner results that feel relevant, desirable and commercially aligned.
Importantly, we do not separate design from delivery. We resolve them together. We create architecture that is thoughtful, buildable and highly resolved. Our role is to simplify complexity, identify opportunities early and deliver buildings that perform strongly in both the market and the built outcome.
We design interiors as an integrated part of the architecture, not as a separate layer applied later in the process. When possible, architecture and interior design are developed simultaneously to create cohesive, highly resolved environments where planning, façade expression, materiality and user experience work together seamlessly. This integrated approach strengthens the overall identity of a project and creates a more consistent experience from the exterior through to the smallest interior detail.
Our interior design process is grounded in the way people live, move and interact within a space. We carefully consider functionality, flow, atmosphere, material selection, lighting, spatial planning and lifestyle expectations to create interiors that feel intuitive, refined and connected to the target market.
Whether within apartment developments, hotel projects, mixed-use precincts or communal amenity spaces, we focus on creating environments that enhance the everyday experience of occupants while supporting the broader commercial goals of the development.
We establish the interior language of the project by aligning materiality, atmosphere and spatial experience with the broader architectural narrative. At MAS, interior concept design is developed alongside the architecture to create cohesive environments where every element feels connected, intentional and reflective of the overall identity of the development.
Interior concept design sets the foundation for how a project will be experienced by residents, guests and end users. Through careful consideration of material palettes, finishes, lighting, spatial planning and key design features, we create interiors that feel refined, functional and aligned with the expectations of the target market. We explore how texture, tone, proportion and natural light influence the atmosphere of a space, ensuring interiors feel both visually compelling and comfortable to inhabit.
Our experience across apartment developments, hotel design and mixed-use projects gives us a strong understanding of how interior environments contribute to buyer perception, market positioning and long-term project value. We actively consider evolving lifestyle trends, luxury expectations and the way people interact with spaces to create interiors that feel relevant, desirable and commercially aligned. From apartment kitchens and bathrooms through to lobbies, wellness spaces, rooftop amenities and shared communal areas, every decision is shaped around the user experience.
We also focus heavily on functionality and liveability throughout the concept design process. Apartment layouts, circulation, storage, furniture planning and shared amenity spaces are all considered in detail to ensure interiors support the way people live day-to-day. By integrating architecture and interiors from the earliest stages of design, we create projects with greater consistency, stronger identity and a more resolved overall outcome that carries clearly through approvals, marketing and delivery.
We design marketing suites and display apartments that allow buyers to fully understand, experience and connect with a development before it is built. At MAS, these environments are treated as an extension of the architecture and interior design process, translating the vision of a project into a tangible and emotionally engaging experience that supports both marketing and sales outcomes.
Marketing suites and display apartments play a critical role in the commercial success of apartment developments, mixed-use projects and hotel residences. They shape first impressions, communicate project quality and help buyers visualise how they will live within the space. Our approach focuses on creating environments that accurately reflect the final architectural and interior design intent while elevating the experience to create a stronger emotional connection with the target market.
We carefully consider spatial planning, furniture layouts, material palettes, lighting design, styling, joinery, finishes and overall atmosphere to ensure every detail contributes to a cohesive and highly resolved presentation. Through our experience in multi-residential architecture and interior design, we understand how buyer expectations differ across market segments and demographics, allowing us to tailor display environments to suit the lifestyle aspirations of the intended audience.
Our team works closely with developers, project marketers, branding agencies, visualisers and sales consultants to ensure display suites and marketing environments align with the broader project narrative, sales strategy and market positioning. This collaborative process helps create consistency across architecture, interiors, branding, renders and promotional material, strengthening the identity and clarity of the development within the market.
By creating spaces that feel both aspirational and authentic, we help buyers form a confident connection to the project and a stronger understanding of the value being offered. The result is a more immersive sales experience that supports engagement, trust and stronger commercial outcomes for the development.
We test layouts, materials, finishes and detailing to ensure interior spaces perform as intended before they are rolled out across the wider project. At MAS, prototyping and mock-up reviews are an important part of the interior design and delivery process, allowing us to refine key elements early and ensure the final built outcome aligns with both the design vision and practical construction requirements.
Prototyping provides an opportunity to resolve interior details at a real-world scale before full implementation. This can include kitchen and bathroom mock-ups, apartment joinery prototypes, material and finish combinations, lighting reviews, façade interface details and custom interior elements. By physically testing these components, we are able to assess functionality, spatial relationships, durability, build quality and overall user experience in a far more accurate and informed way.
Our experience across apartment developments, hotel interiors and mixed-use projects has shown that early prototyping significantly improves coordination, consistency and delivery outcomes. Through this process, we can identify potential construction issues, refine detailing, simplify buildability and ensure interior finishes, materials and systems work cohesively before large-scale procurement and installation begin.
This stage also creates greater clarity and confidence for developers, consultants, contractors and sales teams by allowing important decisions to be reviewed and resolved collaboratively. It helps reduce uncertainty during construction, minimise costly changes on site and maintain consistency across apartments, amenity spaces and shared interior environments throughout the project.
At MAS, we see prototyping as more than a technical exercise.
It is a critical step in creating interiors that are thoughtful, highly resolved and practical to build at scale while maintaining the integrity of the design intent through to completion.We resolve interiors in detail, ensuring clarity across drawings, finishes, specifications and consultant coordination to support efficient construction and high-quality project delivery. At MAS, interior design development is approached with the same level of rigour and precision as the architecture itself, ensuring every space is both visually resolved and technically deliverable.
During this phase, we refine the interior design scheme across all areas of the project, including apartments, hotel rooms, lobbies, communal amenities, wellness spaces, retail environments and shared circulation areas. We coordinate layouts, material selections, fixtures, fittings, lighting, joinery and custom detailing alongside the broader architectural, structural and services consultant team to ensure complete alignment between design intent, functionality and technical requirements.
Our experience across multi-residential developments, mixed-use projects and hotel interiors allows us to understand the importance of balancing aesthetics, durability, procurement efficiency and long-term operational performance. Every material, finish and interior detail is carefully considered in relation to user experience, maintenance requirements, construction methodology and overall project budget.
Documentation is developed with a strong focus on clarity, coordination and buildability. This includes detailed interior drawings, reflected ceiling plans, joinery documentation, finish schedules, fixture and fitting specifications, material palettes and procurement information to support accurate pricing, tendering and construction delivery. Clear and coordinated documentation helps minimise ambiguity on site, reduce construction risk and improve efficiency throughout the build process.
This stage plays a critical role in translating interior concept design into a deliverable built outcome. By resolving interiors thoroughly before construction begins, we help ensure consistency, quality and design integrity are maintained across every space within the development.
We curate furniture, styling and decorative elements that reinforce the identity of a project and enhance the overall lived experience of a space. At MAS, furniture and styling are considered an extension of the architecture and interior design process, helping create environments that feel cohesive, refined and emotionally engaging.
Furniture selection plays a critical role in how spaces are perceived, experienced and understood. We carefully consider scale, proportion, materiality, comfort, durability and functionality to ensure each piece aligns with the broader architectural and interior narrative of the development. Whether within apartment interiors, hotel environments, wellness spaces, communal amenities or display suites, every element is selected to support the atmosphere and lifestyle aspirations of the project.
Our approach to styling goes beyond decoration. Styling elements are used strategically to add warmth, texture, depth and character while helping communicate how a space is intended to be lived in and experienced. Through careful layering of furniture, lighting, artwork, textiles and accessories, we create interiors that feel authentic, aspirational and connected to the target market.
This process is particularly valuable within display apartments, marketing suites and hospitality environments, where furniture and styling contribute directly to buyer engagement, emotional connection and market perception. Our experience across multi-residential developments, mixed-use projects and hotel interiors allows us to tailor furniture and styling selections to suit different demographics, lifestyle expectations and levels of luxury within the market.
By integrating furniture and styling into the broader design process, we create interiors that feel fully resolved and considered from every angle.
The result is a space that feels complete, lived-in and connected to the overall identity of the project rather than simply finished for presentation.We oversee the delivery of interiors throughout construction to ensure the final built outcome remains consistent with the original design intent. At MAS, our involvement extends well beyond concept design and documentation, with ongoing collaboration throughout the construction phase to maintain quality, resolve detailing and ensure interior spaces are executed to the highest possible standard.
Our team works closely with builders, contractors, suppliers and consultants during construction to coordinate the delivery of interior finishes, joinery, fixtures, fittings, lighting and custom detailing across all areas of the project. This includes regular site inspections, shop drawing reviews, sample assessments, contractor coordination and ongoing communication across trades to ensure interiors are delivered accurately, efficiently and in alignment with approved documentation.
With extensive experience across apartment developments, hotel interiors and mixed-use projects, we understand the complexity involved in translating interior design concepts into fully realised built environments. Construction conditions often evolve in real time, requiring practical problem solving, fast decision-making and strong coordination between consultants, suppliers and construction teams. Our continued involvement allows us to respond quickly to site conditions, resolve issues proactively and maintain consistency across materials, detailing and overall project quality.
We place strong emphasis on ensuring interior finishes, material transitions, joinery detailing and styling elements are delivered with precision and care. Through active collaboration and clear communication throughout construction, we help minimise ambiguity, reduce rework and support smoother project delivery across all stages of the build process.
By remaining closely involved through construction, we help protect the integrity of the interior design while ensuring the final environment feels cohesive, refined and aligned with the broader architectural vision of the development.
We work closely with developers, builders, suppliers and consultants to manage cost, procurement and buildability while maintaining the integrity and quality of the interior design vision. At MAS, we understand that successful interior environments must balance aesthetics, durability, programme efficiency and commercial viability to achieve strong long-term project outcomes.
Through Early Contractor Involvement (ECI), negotiated procurement strategies and competitive tender processes, we engage with builders and suppliers early to assess construction methodologies, lead times, material availability, procurement risks and overall project cost. This collaborative approach allows key decisions around interior finishes, joinery, fixtures, fittings and custom detailing to be tested and refined before construction begins.
Our experience across apartment developments, hotel interiors and mixed-use projects gives us a strong understanding of how procurement strategies, material selections and construction methodologies directly influence programme, budget and overall project delivery. We work proactively with contractors, quantity surveyors and suppliers to identify efficient and commercially practical solutions that still maintain the quality, atmosphere and design identity of the project.
Value management is approached strategically and collaboratively.
Rather than reducing quality, our focus is on refining and optimising the project to achieve the best balance between design intent, buildability and budget performance.
This process may involve reviewing material palettes, detailing approaches, construction systems, procurement pathways or alternative finishes to identify opportunities for cost efficiencies without compromising the overall interior experience. We carefully assess how each decision impacts durability, maintenance, user experience and market perception to ensure the interiors continue to align with the expectations of the target demographic.
By integrating cost management, procurement and contractor collaboration early in the interior design process, we help create projects that are commercially aligned, efficiently delivered and highly resolved in the final built outcome.
We understand how interior design directly influences buyer perception, market appeal and long-term project value. We actively research lifestyle trends, luxury expectations, wellness design and evolving buyer behaviours to ensure our interiors feel relevant, desirable and commercially aligned. From apartment kitchens and bathrooms through to lobbies, wellness spaces, rooftop amenities and hospitality environments, every interior decision is considered through the lens of both experience and marketability.
We believe the most successful projects are the ones where architecture and interiors feel inseparable. The result is a more resolved product. One that performs experientially, commercially and operationally while creating a stronger emotional connection between the development and the people who inhabit it.
We use design to test, clarify and unlock development potential. At MAS, feasibility is not treated as a disconnected preliminary exercise or a purely numerical process. It is a critical stage where strategic decisions are made that shape the long-term success, viability and market performance of a project.
Our feasibility process combines architectural thinking, planning strategy, market understanding and practical construction knowledge to identify the strongest pathway forward for a development. Through early massing studies, yield analysis, apartment mix testing and site planning investigations, we assess how a project can respond to planning controls, buyer expectations, operational requirements and commercial objectives simultaneously. This allows us to identify opportunities, inefficiencies and constraints early before significant time, cost and resources are committed.
Because of our ongoing specialisation, we understand how planning logic, constructibility, amenity, circulation, structural efficiency and market positioning influence overall project performance. We test multiple scenarios to evaluate building envelopes, development yield, unit configurations, communal amenity, servicing strategies and construction implications to ensure the proposal is both commercially viable and realistically deliverable.
We explore multiple design scenarios to understand how different development approaches impact project yield, planning efficiency, constructibility, liveability and long-term commercial value. At MAS, optioneering is a critical part of the feasibility process, allowing informed and strategically grounded decisions to be made before projects progress too far into design development.
During this stage, we generate and test a range of planning and development options to assess how a site can be configured most effectively within its planning, market and construction constraints. This includes testing variations in building massing, apartment yield, unit mix, floorplate efficiency, circulation strategies, core placement, parking arrangements, communal amenity and overall site planning. Each option is carefully reviewed against local planning controls, site conditions, construction implications and target market expectations.
Our experience across apartment developments, mixed-use precincts and hotel architecture allows us to quickly identify which planning strategies create stronger outcomes from both a commercial and architectural perspective. We assess how different configurations influence operational efficiency, apartment quality, natural light, cross ventilation, structural systems, buildability and buyer appeal to ensure the project performs holistically rather than simply maximising yield at the expense of liveability.
This process allows us to compare multiple development pathways and identify the solution that delivers the strongest balance between efficiency, marketability, feasibility and long-term value. Rather than committing to a single design direction too early, we use optioneering to challenge assumptions, test opportunities and refine the strategic foundation of the project before significant investment is made.
Through early scenario testing and design analysis, we help developers gain a clearer understanding of the potential risks, opportunities and commercial outcomes associated with a site. This creates greater confidence around decision-making, improves project clarity and reduces the likelihood of costly redesign or inefficiencies later in the development process. Ultimately, optioneering allows us to use architecture strategically.
Not simply to test what can fit on a site, but to identify the approach that creates the strongest overall project outcome.We assess projects at feasibility and design stage to identify risks, inefficiencies, missed opportunities and areas where performance can be improved before significant time and cost are committed. At MAS, peer review is approached as a strategic design and feasibility exercise that helps strengthen project outcomes across planning, marketability, constructibility and commercial performance.
Our peer review process provides developers, consultants and project teams with an independent and objective assessment of a scheme, whether at early feasibility stage, during concept design or further progressed through the approvals process. Drawing on our extensive experience across mixed-use developments, apartment architecture and hotel projects, we analyse how the project performs architecturally, commercially and operationally rather than focusing solely on aesthetics.
This review process includes detailed analysis of planning compliance, apartment layouts, circulation efficiency, core placement, structural logic, building systems, communal amenity, façade strategy and overall project positioning within the market. We identify areas where planning efficiency, yield, liveability, buyer appeal or construction outcomes can be strengthened while also assessing potential risks that may impact approvals, delivery or long-term project value.
Our experience within multi-residential and mixed-use developments allows us to quickly identify inefficiencies in floorplates, apartment mixes, servicing strategies and building organisation that may be limiting project performance. We also assess how the project aligns with current buyer expectations, demographic trends and market positioning to ensure the development remains commercially relevant and competitive.
Often, small strategic changes can create significant improvements in efficiency, marketability and feasibility.
Our role is to identify those opportunities early and provide clarity around the most effective path forward.
The outcome is clear, practical and actionable feedback that supports better decision-making across the wider project team. By refining key project variables early, we help strengthen feasibility, reduce risk, improve coordination and create a more resolved and commercially successful development outcome.
We analyse layouts, structural systems and planning logic to maximise efficiency, improve buildability and reduce unnecessary construction cost while ensuring the project remains commercially viable. At MAS, efficiency testing is a fundamental part of the feasibility and design process, helping create developments that are both architecturally resolved and financially sustainable.
Efficiency testing focuses on how well a project performs in practical and commercial terms. We review apartment layouts, floorplate efficiency, circulation strategies, core configurations, structural systems, building geometry and servicing coordination to identify areas where space can be optimised, complexity reduced and overall project performance improved. Our goal is to ensure every square metre contributes meaningfully to liveability, operational efficiency and market value.
Because of our ongoing specialisation in apartment developments, mixed-use architecture and hotel projects, we understand how planning decisions directly influence construction cost, programme, procurement efficiency and long-term operational performance. Small changes in structural grids, apartment mixes, façade systems or circulation layouts can create significant improvements in efficiency, yield and buildability without compromising the quality of the architectural outcome.
This process is closely connected to value management, where we assess how design decisions impact construction cost, project viability and delivery risk. Working collaboratively with developers, quantity surveyors, builders and consultants, we identify opportunities for simplification, smarter detailing, material efficiency and improved construction methodologies while maintaining the integrity, marketability and long-term value of the project.
Our approach to value management is strategic rather than reactive.
We are not interested in reducing quality for the sake of cost savings. We focus on creating more intelligent, efficient and commercially balanced design solutions.
By aligning design thinking with cost, buildability and delivery considerations early in the process, we help create projects that are financially grounded, highly resolved and capable of moving confidently from feasibility through to construction. The result is architecture that performs strongly across design quality, commercial outcomes and real-world delivery.
Often, the right move is not immediately obvious.
Our role is to analyse complexity, challenge assumptions and identify the solution that creates the strongest balance between design quality, feasibility, marketability and delivery.
Strong feasibility creates clarity for the entire project team. It reduces risk, improves decision-making, strengthens planning outcomes and establishes a more efficient pathway through approvals, design development and construction. By resolving key variables early, we help create projects that are not only achievable, but strategically positioned for long-term success within the market.
We establish the fundamental layout of buildings, circulation networks and open space to create a clear, efficient and highly functional framework for the development. At MAS, block planning is a critical stage within the masterplanning and feasibility process, shaping how a site performs operationally, commercially and experientially over the long term.
Block planning defines the organisational structure of a development. This includes building footprints, site access, vehicular movement, pedestrian circulation, communal spaces, landscape integration and the relationship between built form and open space. Our approach focuses on creating logical and efficient planning outcomes that support both the practical operation of the site and the quality of the user experience.
Through our experience across mixed-use developments, apartment architecture, hotel projects and masterplanned communities, we understand how early planning decisions directly influence project viability, liveability, construction efficiency and long-term market appeal. We carefully consider planning controls, site constraints, solar access, cross ventilation, outlook, privacy, activation, servicing requirements and movement patterns to ensure the development performs cohesively at every scale.
We also focus heavily on balancing density with liveability. Efficient development yield is important, but not at the expense of amenity, usability or long-term project value. Our block planning strategies are designed to create environments that feel connected, functional and comfortable for future residents, guests and users while still meeting commercial and planning objectives.
A well-resolved block plan creates clarity for the entire project team.
It reduces complexity, supports smoother consultant coordination and establishes a strong framework for architecture, landscape, interiors and future project delivery.
By resolving key planning relationships early, we help create developments that are strategically organised, highly efficient and positioned for stronger outcomes throughout approvals, construction and long-term occupation.
We consider how people move through, interact with and experience a development to create public and shared spaces that support connection, activity and long-term community value. At MAS, urban placemaking is a key part of the masterplanning process, shaping the experience of a development beyond the buildings themselves.
Urban placemaking focuses on the quality, usability and identity of the spaces between buildings. This includes streetscapes, courtyards, laneways, plazas, communal amenities, landscaped areas and pedestrian connections that influence how people occupy and navigate a development every day. Our goal is to create environments that feel intuitive, engaging and comfortable at a human scale while supporting the broader commercial and operational objectives of the project.
Through our experience across mixed-use developments, apartment precincts and masterplanned communities, we understand how movement, activation and public realm design contribute to the long-term success and desirability of a place. We carefully consider pedestrian flow, arrival sequences, landscape integration, shading, sightlines, activation edges, communal gathering spaces and the relationship between public and private areas to ensure developments feel connected, safe and vibrant over time.
We also focus on how placemaking supports lifestyle and community experience. Successful developments are not only efficient in planning terms. They create environments where people genuinely want to spend time, interact and connect. This includes integrating wellness spaces, retail activation, communal amenities, landscaping and outdoor environments that encourage activity and strengthen the identity of the development within its broader context.
By prioritising user experience alongside functionality and efficiency, we create places that are both commercially successful and meaningful for the people who inhabit them.
The result is urban environments that feel cohesive, activated and enduring well beyond the completion of construction.We design multi-stage developments and urban precincts that function as cohesive, connected environments while balancing density, identity, commercial viability and long-term growth. At MAS, precinct design is approached strategically, considering not only the success of individual buildings, but how the entire development performs and evolves over time.
Precinct planning requires a broader and more integrated approach to masterplanning. We consider how buildings relate to one another, how public and communal spaces connect, how movement is organised across the site and how the development integrates with the surrounding urban context. This includes establishing clear spatial hierarchies, defining arrival experiences, creating activated public realms and ensuring each stage contributes positively to the overall identity of the precinct.
Our experience across mixed-use developments, apartment communities and large-scale urban projects allows us to understand the complexity of delivering multi-stage developments over extended timeframes. We carefully consider staging strategies, infrastructure requirements, servicing, access networks, landscape integration, retail activation and long-term operational performance to ensure the precinct remains functional, adaptable and commercially viable throughout every phase of delivery.
We also focus heavily on creating distinct character areas and cohesive design language across the development. Through architecture, landscape, materiality, public realm design and amenity planning, we establish a strong sense of place while allowing flexibility for future growth and evolving market conditions. This balance between consistency and adaptability helps create precincts that feel connected and enduring rather than fragmented or disconnected over time.
By aligning long-term vision with practical delivery strategies, we help create developments that perform successfully at both the building and precinct scale.
The result is a masterplanned environment that feels cohesive, activated and capable of supporting meaningful growth well into the future.We design multi-stage developments and urban precincts that function as cohesive, connected environments while balancing density, identity, commercial viability and long-term growth. At MAS, precinct design is approached strategically, considering not only the success of individual buildings, but how the entire development performs and evolves over time.
Precinct planning requires a broader and more integrated approach to masterplanning. We consider how buildings relate to one another, how public and communal spaces connect, how movement is organised across the site and how the development integrates with the surrounding urban context. This includes establishing clear spatial hierarchies, defining arrival experiences, creating activated public realms and ensuring each stage contributes positively to the overall identity of the precinct.
Our experience across mixed-use developments, apartment communities and large-scale urban projects allows us to understand the complexity of delivering multi-stage developments over extended timeframes. We carefully consider staging strategies, infrastructure requirements, servicing, access networks, landscape integration, retail activation and long-term operational performance to ensure the precinct remains functional, adaptable and commercially viable throughout every phase of delivery.
We also focus heavily on creating distinct character areas and cohesive design language across the development. Through architecture, landscape, materiality, public realm design and amenity planning, we establish a strong sense of place while allowing flexibility for future growth and evolving market conditions. This balance between consistency and adaptability helps create precincts that feel connected and enduring rather than fragmented or disconnected over time.
By aligning long-term vision with practical delivery strategies, we help create developments that perform successfully at both the building and precinct scale.
The result is a masterplanned environment that feels cohesive, activated and capable of supporting meaningful growth well into the future.We create design frameworks that maintain architectural quality, consistency and long-term cohesion as projects evolve over time. At MAS, design guidelines are an essential part of successful masterplanned communities, mixed-use precincts and multi-stage developments, ensuring future growth remains aligned with the broader vision and identity of the project.
Design guidelines establish the core principles, design parameters and architectural controls that guide future development within a site or precinct. This includes direction around built form, massing, façade articulation, material palettes, landscape integration, activation, signage, public realm outcomes and the relationship between buildings and shared spaces. The goal is to create a clear and structured framework that supports high-quality design outcomes across all stages of development.
Our experience across large-scale apartment developments, mixed-use projects and urban masterplanning allows us to understand the importance of balancing consistency with flexibility. Strong design guidelines create alignment between multiple architects, consultants, developers and project teams while still allowing opportunities for architectural variation, innovation and individual expression within the broader precinct vision.
This approach is particularly valuable in multi-stage and multi-contributor developments where projects are delivered over extended timeframes. Without a clear framework, developments can quickly become fragmented, inconsistent or disconnected in identity and user experience. Through carefully considered design controls and planning principles, we help ensure each stage contributes positively to the long-term character, market positioning and functionality of the precinct.
We also consider how design guidelines influence liveability, marketability, public realm quality and long-term commercial value. By establishing strong planning and architectural foundations early, we help create developments that remain visually cohesive, operationally efficient and relevant to evolving market expectations over time.
By setting a clear vision and framework from the outset, we protect the integrity of the development while supporting more confident decision-making throughout future stages of design and delivery.
The result is a precinct that feels unified, enduring and carefully considered at every scale.
At MAS, masterplanning is about far more than arranging buildings across a site. It is about shaping how developments function, evolve and connect over time to create cohesive environments that are commercially successful, highly liveable and grounded in long-term thinking.
Our masterplanning approach considers movement, hierarchy, density, activation, connectivity and staging to ensure every part of a development works together as an integrated whole. Whether working on mixed-use precincts, masterplanned communities, apartment developments or large-scale urban sites, we focus on creating environments that support the way people live, move, gather and experience place on a daily basis.
We carefully analyse site conditions, planning frameworks, infrastructure requirements, access networks, landscape integration and future growth potential to establish clear and efficient planning strategies from the outset. We understand how spatial planning decisions influence project viability, marketability, operational efficiency and long-term community value.
Our approach balances commercial objectives with placemaking outcomes to ensure developments are not only financially viable, but meaningful and enduring within their broader context. We believe successful masterplanning creates more than efficient development yield. It creates connected environments with identity, clarity and long-term relevance for the people who will ultimately inhabit and experience them.
We use visualisation to communicate, refine and test architectural ideas throughout the design process. At MAS, visualisation is far more than a presentation tool. It is a critical part of how we explore design thinking, align stakeholders and bring clarity to complex projects before they are built.
Architectural visualisation helps translate drawings, strategy and design intent into something tangible and easily understood. Through high-quality renders, diagrams, perspectives, animations and visual storytelling, we are able to communicate how a project will look, feel and function across architecture, interiors, public realm and user experience. This creates stronger understanding and alignment between developers, consultants, authorities, marketing teams and end users throughout every stage of the project.
We produce high-quality architectural visualisations and marketing renders that clearly communicate the design intent of a project while supporting engagement, buyer understanding and sales performance. At MAS, renders are developed not only to showcase architecture and interiors, but to communicate the atmosphere, lifestyle and identity of a development in a way that connects with the target market.
Our marketing renders are carefully crafted to accurately represent the architectural and interior design vision while creating imagery that feels aspirational, believable and emotionally engaging. We focus on composition, lighting, materiality, landscaping, styling and human experience to create visuals that capture how spaces will feel to inhabit, not simply how they will look.
Through our experience across apartment developments, mixed-use projects and hotel architecture, we understand how visualisation influences buyer perception, market positioning and overall project presentation. We carefully consider how key spaces, communal amenities, arrival experiences, wellness areas, apartment interiors and public realm environments are represented to ensure the imagery aligns with the lifestyle expectations of the intended demographic.
These visual assets are used across a wide range of project marketing and sales platforms, including digital campaigns, websites, social media, brochures, display suites, investment presentations and development approval submissions. We work closely with developers, branding agencies, visualisation teams and sales consultants to ensure every render aligns with the broader project narrative, architectural identity and commercial positioning of the development.
Strong renders do more than present architecture.
They help buyers, investors and stakeholders understand the experience and value of a project before it is built.By combining architectural accuracy with strong visual storytelling, we create imagery that supports clearer communication, stronger emotional connection and more effective project marketing outcomes.
We create architectural animations, walkthroughs and motion-based visualisations that help stakeholders, buyers and project teams experience a development in a more immersive and intuitive way before construction begins. At MAS, animation is used as both a communication and design tool, allowing complex architectural ideas, spatial relationships and user experiences to be understood more clearly through movement and storytelling.
Architectural walkthroughs provide a dynamic way to experience how a project unfolds in real time. Through carefully crafted motion sequences, we communicate arrival experiences, pedestrian movement, spatial transitions, circulation pathways, communal amenity, apartment interiors and the relationship between architecture, landscape and public realm. This allows viewers to better understand how people will move through, occupy and interact with the development on a day-to-day basis.
These visualisation tools are particularly valuable for large-scale mixed-use developments, apartment precincts, hotel projects and masterplanned communities where static imagery alone may not fully capture the scale, complexity or experience of the design. Animations can communicate urban relationships, activation, staging, wayfinding and architectural intent in a way that is easier for developers, planning authorities, consultants, investors and end users to interpret and engage with.
Our animations and walkthroughs are commonly used across stakeholder presentations, development approval submissions, investor communications, digital marketing campaigns, websites, display suites and project launches. We work closely with developers, marketing teams and visualisation specialists to ensure every motion piece aligns with the broader architectural narrative, branding and market positioning of the project.
By bringing architecture to life through movement and sequence, animations create stronger emotional connection, greater stakeholder understanding and clearer communication throughout the design and sales process.
The result is a more engaging and accessible way to experience a project long before it is physically realised.We use advanced visualisation tools and impact studies to test design decisions, assess contextual relationships and evaluate how developments will perform before construction begins. At MAS, these studies form an important part of both the architectural design and planning process, helping create more informed, responsive and strategically resolved project outcomes.
Visual impact and case studies allow us to analyse how a proposed development interacts with its surrounding environment at multiple scales. This includes assessing bulk and scale, building massing, streetscape presence, overshadowing, solar access, view corridors, privacy, sightlines and the relationship between built form, landscape and public realm. Through detailed modelling and visual analysis, we are able to understand how a development will be perceived from key viewpoints and how it contributes to the broader urban context.
These studies play a critical role in both design refinement and planning approvals for apartment developments, mixed-use precincts, hotel projects and large-scale masterplanned communities. By testing visual and environmental impacts early, we can identify potential issues, refine building form and strengthen the way a project responds to planning controls, neighbouring properties and public spaces before significant design progression occurs.
Visual studies are also an effective communication tool for developers, planning authorities, consultants and community stakeholders. Complex planning and design information can often be difficult to interpret through drawings and technical documentation alone. Through clear diagrams, comparative studies, visual overlays and contextual imagery, we help communicate project intent in a way that is more accessible, transparent and easier to understand.
By visualising contextual impacts early in the process, we are able to refine the proposal, respond proactively to stakeholder concerns and improve the overall quality and clarity of the development outcome.
The result is architecture that feels more considered, better integrated and strategically aligned with its surrounding environment.We develop graphic design, presentation and marketing material that clearly communicates architectural ideas while aligning with the broader narrative and identity of the project. At MAS, graphic communication is an important part of the design process, helping translate complex architectural thinking, planning strategy and development information into clear, engaging and accessible visual material.
Graphic design plays a critical role in how projects are understood by clients, consultants, planning authorities, investors, stakeholders and potential buyers. We create well-structured visual presentations that support development approvals, stakeholder engagement, project marketing and internal design communication. This includes architectural diagrams, planning overlays, masterplan graphics, presentation layouts, branding alignment, wayfinding concepts, brochures, digital assets and supporting visual material that help communicate design intent with clarity and consistency.
Our approach focuses on creating graphic material that is both visually refined and strategically informative. We carefully consider hierarchy, composition, readability and storytelling to ensure key information is communicated effectively across every stage of the project. Whether presenting a feasibility study, apartment development, mixed-use precinct or hotel design, we align all graphic output with the architectural vision, market positioning and overall project narrative to create a cohesive and professional presentation.
Through our experience across architecture, interiors, masterplanning and development marketing, we understand how visual communication influences stakeholder understanding, planning outcomes and buyer engagement. Strong graphic design helps simplify complex information, improve accessibility and create greater alignment between developers, consultants, authorities and sales teams throughout the lifecycle of a project.
Well-executed graphic communication strengthens more than presentation quality.
It improves clarity, supports better decision-making and helps ensure the value and intent of a project are clearly understood from concept through to delivery and marketing.
Our visualisation process also plays an important role in testing and refining design decisions internally. By visualising spaces early, we are able to assess massing, materiality, façade articulation, lighting, atmosphere, activation and spatial relationships in greater detail before construction documentation begins. This helps identify opportunities, resolve issues and ensure the project remains aligned with its architectural vision, market positioning and target demographic.
Visualisation is also a key component of project marketing and sales strategy, particularly across multi-residential, mixed-use and hotel architecture. Strong visual communication allows buyers, stakeholders and investors to connect with a development emotionally before it exists physically. When done well, visualisation creates clarity, confidence and a shared understanding of the project, helping transform ideas into something people can genuinely see, understand and believe in.
MAS prefers to collaborate with independent or client-side project and design managers who bring in their own unique and diverse skillsets. However, some projects may not warrant expansive teams, or alternatively, some projects may be too large for the current project management team to deliver. MAS can provide these services as support or leaders for any size project.
GRANULAR TO GRAND SCALES
We work on all project scales. From 20 townhouses to iconic towers, and city sized masterplans.
PRECINCTS
Thinking beyond the building
The most successful developments are rarely defined by a single building. They are defined by how people experience the broader place.
Our masterplanning experience spans waterfront developments, mixed-use precincts, urban renewal projects, residential communities and large-scale destination developments. We consider how buildings, public spaces, movement networks and community infrastructure come together to create vibrant and enduring places.
Precinct planning requires balancing immediate project outcomes with long-term vision. It is about understanding how a development evolves over time, how different uses interact and how future stages can build upon a cohesive strategy.
From marinas and lifestyle communities to multi-stage residential neighbourhoods and mixed-use destinations, we create frameworks that support growth, encourage connection and maximise long-term value.
TOWERS
From simple residential buildings to city-shaping developments
Our tower experience ranges from low-rise apartment buildings through to projects exceeding 70 storeys, including multi-tower developments and large mixed-use schemes.
At one end of the spectrum, success comes from getting the fundamentals right. Efficient planning, optimal orientation, generous natural light and highly liveable apartments can transform a straightforward development into a market-leading product.
At the other end are highly complex projects involving multiple stakeholders, integrated resorts, hotels, retail precincts, commercial offices and challenging urban sites. These developments demand a sophisticated understanding of planning, delivery, stakeholder management and commercial outcomes.
Whether designing a boutique apartment building or a landmark tower, our approach remains consistent. We focus on creating projects that are buildable, commercially successful and memorable for the people who experience them.
TOWNHOUSES
Designing communities at a human scale
From boutique developments of 20 dwellings through to communities of more than 200 homes, we understand how to create townhouse projects that balance efficiency, liveability and market appeal.
Our experience spans both premium owner-occupier products and cost-led developments, where thoughtful planning, orientation and spatial efficiency are critical to project success. Regardless of budget or scale, our focus remains the same: creating homes that are functional, desirable and designed around the way people live.
We believe successful townhouse developments are more than a collection of dwellings. They are communities. Through considered planning, landscape integration and shared spaces, we create places that foster connection while delivering long-term value for both residents and developers.
TOWNHOUSES
TOWERS
PRECINCTS
we design liveable, desirable dwellings which buyers & guests demand
MAS are designers.
We understand the subtle elements that make built environments successful, functional, and highly sought-after. We know what elevates a liveable apartment, what makes a hotel key truly desirable. By balancing human sensory experience with clever spatial planning, we craft unique environments that capture the market's imagination and directly drive buyer and guest demand.
We focus on creating captivating storeys that end-users love, ensuring every project tells a compelling visual tale while remaining anchored in reality. Our approach prioritises practical and usable designs that streamline daily life and enhance operational efficiency. By merging bold creative vision with strict structural intelligence, we consistently deliver highly achievable outcomes that protect construction budgets and streamline project delivery.
ACHIEVABLE OUTCOMES
Great ideas only matter if they can be delivered.
A strong narrative is only valuable if it can be realised.
Throughout the design process, we continually test ideas against the realities of construction, budget, programme and market expectations. We work closely with developers, consultants and contractors to ensure that the vision remains achievable without losing its strength.
This balance between ambition and practicality is central to how we work.
We consider buildability from the outset. We understand procurement pathways, construction methodologies and commercial constraints. We know when to push and when to simplify.
The result is architecture that is not only distinctive and memorable, but deliverable at the right cost, within the right timeframe and with a clear path to market.
Because successful projects are not measured by ideas alone.
They are measured by what gets built.
THE NARRATIVE
Every successful project needs a story.
We believe the strongest projects are not only well designed, they are understood, remembered and chosen.
Our narratives are developed through a deep understanding of place, culture and the people who will ultimately experience the project. They provide a framework that guides decision-making throughout the design process, ensuring every element contributes to a cohesive and meaningful outcome.
For apartments, this may be a story that connects with a specific buyer demographic. For hotels, it may draw from local history, culture or destination identity. For mixed-use developments, it may become the thread that unites multiple uses and experiences into a single vision.
Importantly, the narrative is not reserved for architecture alone.
It becomes a shared language across the entire project team, informing architecture, interiors, landscape, public art, branding and marketing. This alignment creates stronger design outcomes, more compelling marketing campaigns and a clearer identity in the market.
When everyone is working towards the same idea, projects become more cohesive, more memorable and ultimately more successful.
OUR PROCESS
Every project begins with understanding.
Before we draw a line, we ask questions.
Who is the buyer? Why will they choose this project? What makes this location unique? How do people want to live, work or stay here?
Our process begins with research. We analyse end-user expectations, demographic shifts, generational trends and market behaviour to understand who the project is truly for. We explore the history, culture and character of a place, uncovering the stories that already exist within a site and its surroundings.
Alongside this, we work closely with developers, hotel operators, project managers, sales agencies and consultants to understand the commercial objectives driving the project.
Only once we understand the opportunity do we begin shaping the response.
OUR PROCESS
OUTCOMES
THE NARRATIVE
CONSTRUCTABILITY
Good architecture must be capable of being delivered efficiently, realistically and to a high standard in the built outcome. Design only becomes successful when it can move confidently from concept into construction.
Our studio has extensive experience, giving us a strong understanding of the practical realities involved in bringing complex projects to life.
We understand construction methodologies, coordination requirements, staging, procurement pressures, buildability constraints and the commercial considerations that influence delivery.
We always design with constructibility in mind from the outset. We consider how buildings will be built, detailed, coordinated and delivered early in the process, not as an afterthought once design is complete.
This approach allows us to create architecture that is highly resolved, while reducing unnecessary complexity, avoiding costly redesign and supporting delivery on site. Our experience allows us to anticipate challenges early, resolve issues proactively and make informed decisions.
We do not see constructibility as something that limits design. We see it as an essential part of creating architecture that succeeds beyond the drawing board.
MARKETABILITY
Marketability is not something considered after the design is complete. It is embedded into the way we think from the very beginning.
Our specialised focus gives us a deep understanding of buyer expectations, market trends, lifestyle demands and the realities of development. Because we work within these sectors every day, we are highly efficient in understanding what works, what resonates with end users and what creates long-term commercial value.
Our design decisions are never based purely on personal preference or aesthetics alone. They are informed through research, experience and a strong understanding of the target market for each development. We carefully consider how people want to live, what buyers expect at different market levels and how design can create stronger emotional and commercial appeal.
This understanding extends beyond floorplans and finishes. It influences how buildings are positioned, how amenities are curated, how spaces are experienced and how architecture contributes to the identity and desirability of a project within the market.
Ultimately, we believe successful projects are not only well designed, they are understood by the market, desired by end users and capable of performing strongly over the long term.
RESEARCH
At MAS, we believe strong projects are built on understanding, not assumption.
Our expertise within mixed-use, apartment and hotels keeps us closely connected to the market and the industries we work within. Through our experience across a wide variety of developments, clients and project scales, we are able to identify emerging trends, shifting buyer expectations and evolving lifestyle demands early.
We actively research how people want to live, what buyers value, how market segments are changing and which design approaches are creating stronger long-term outcomes. This allows us to create architecture that feels commercially informed, relevant and aligned with genuine market demand.
Our research also extends into current building technologies, construction methodologies, materials and delivery approaches. Because we work within these sectors every day, we maintain a strong understanding of how the industry is evolving and how new technologies and systems can improve project quality, efficiency and long-term value.
Ultimately, research allows us to move beyond designing what simply looks good. It helps us design projects that are relevant, achievable and positioned for long-term success.
MARKETABILITY
RESEARCH
CONSTRUCTABILITY
PRICED FROM...
MAS have delivered record breaking penthouses exceeding $30M , documented $60M sky homes, and are marketing $25M villas. We have designed 6 Star hotels, casinos, and record breaking high-rise tower heights.
We have provided both interiors and architecture for these market leading projects. MAS understands luxury.
But we have also designed micro-homes capable of being self built, 3-star serviced apartments, and cost leadership apartments in regional suburbs.
Regardless, MAS applies the same rigour in design to achieve the most appropriate outcome for the project. Adding design should not add cost - it should add value
ONE BURLEIGH PENTHOUSE
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ONE BURLEIGH RECORD $30M PENTHOUSE
ST REGIS HOTEL
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ST REGIS MARRIOT 6 STAR HOTEL AND BRANDED RESIDENCES
SOVEREIGN ISLAND
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THE SOVERIEGN COLLECTION $25M WATERFRONT VILLAS
HELM
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HELM BOUTIQUE WATERFRONT PENTHOUSES
WE ARE Project enablers
We bridge the gap between design ambition and commercial reality.
MAS are sought out by developers and builders to find solutions to projects which are unable to move forward. We see answers which others cannot.
Our expertise and in-depth understanding of design, construction, and the development process places our studio in a unique position to solve projects which might otherwise be abandoned.
We continue to work with numerous developers, often in the background, solving fundamental feasibility problems.
We will interrogate all facets related to constructability, construction pricing, and yield in an effort to create value through improved yield (not always by increased yield) and efficiencies. We know how to get projects moving!
Delivery & Realisation
We believe good design must also be deliverable.
Our involvement extends beyond concept design into the technical coordination, documentation and delivery required to successfully realise a project. With extensive experience across large-scale mixed-use, apartment and hotel developments, we understand the realities of construction and the importance of maintaining clarity throughout the delivery process.
We work closely with consultants, contractors and project teams to ensure projects remain coordinated, efficient and aligned with the original design intent as they move toward construction. Early consideration of constructibility, detailing and project constraints allows us to reduce unnecessary complexity and support smoother delivery outcomes.
Our team understands that the success of a project is ultimately measured in the built result.
That is why we remain highly involved throughout the process, ensuring the quality, integrity and vision of the project are carried through from concept to completion.
Design & Resolution
Design is where strategy is translated into built form.
At MAS, we believe great architecture comes from balancing creativity with clarity. Our design process focuses on resolving projects thoughtfully across architecture, interiors, planning and user experience to create outcomes that feel cohesive, relevant and highly considered.
We explore how people move through space, how buildings interact with their context and how design decisions influence lifestyle, market appeal and long-term value. Every project is shaped through ongoing testing, refinement and collaboration to ensure the final outcome responds equally to aesthetics, functionality, feasibility and delivery.
Importantly, we are not interested in overcomplicating projects or designing for attention alone. We focus on creating architecture that feels purposeful, commercially intelligent and deeply resolved.
Projects that connect with people because they are grounded in genuine understanding.
PEER REVIEWS
Our process begins by identifying the end buyer and the lifestyle expectations, priorities and behaviours that shape their decision making. Different demographics value space differently, and understanding those nuances is critical to creating projects that resonate strongly within the market.
Through our research into buyer trends, evolving lifestyles and market expectations, we develop design strategies. Every decision is considered through the lens of how people want to live, interact and experience space.
Our experience enables us to understand the distinction between cost-leadership, premium and true luxury projects, and how those differences should influence architecture, interiors, amenity, materiality, service expectations and overall project identity.
For us, luxury is not simply expensive finishes or larger apartments. It is about understanding what a specific buyer values and creating an experience that aligns with their expectations.
This strategic understanding allows us to create projects that are commercially aligned, highly desirable and clearly positioned within their intended market before the design process even begins.
PEER REVIEWS
RESOLUTION
REALISATION
LUXE BROADBEACH
MAS were engaged during the tender process for this 35 storey project. The project was stalled due to high build prices not matching revenue.
Our team studied the building and applied changes primarily around the car parking zones. Increased parking efficiencies from replanning and structural re-design resulted in a level of basement parking being removed, providing significant project savings. In addition, our review added tower plate efficiency leading to more saleable area. Both adjustments where careful not significantly vary the development approval or effect existing sales. The project is now successfully complete.
LUXE
The star casino
We joined this complex, ongoing masterplan project to identify cost savings through each tower stage.
The planning for this precinct is highly complex with multiple stakeholders united into the DGCC consortium to complete the development works. Any planning for this site is to minimise disruption to the casino gaming, convention, and hotel operations.
Expansive aging and new built form, restricted access from the island location, and unique planning controls, further complicate the masterplan and staged delivery. Our proposals continue to study opportunities for future stages, adding parking, gaming, apartments, hotels, and convention facilities.
THE STAR GOLD COAST
LIGHT STREET
MAS was introduced to this project with an existing approval and cost plan / sales rates which didn’t match.
Our team wholistically progressed the design to both reduce construction costs an increase revenues. The fundamentals of the original design remained to ensure the adjustments constituted only a minor development approval change.
Our solution removed transfers, retaining walls, reduced excavation, simplified construction, while increasing the saleable values through repositioning the project as a high-end project. The entire façade and internal design was re-visited to more directly align with the market; adding roof terraces, pools, single floor apartments, and orientations toward city views; all of which increased saleable ratios. Our collaborative approach involved Cohese Property, YPM, and Formplus.
LIGHT STREET
OUR TEAM ARE Experienced and are scaled to suit ANY PROJECT
Our team are dedicated professionals with a passion for our typology.
Our architects, interior designers, and technical delivery teams work as a single, coordinated force. This unified structure gives us the muscle to deploy resources exactly when and where they are needed to compress project timelines. Deep capabilities and security of a large firm, backed by the intense focus, direct director access, and speed of a specialised studio.
Because we are highly flexible, we can scale our operational footprint immediately. This allows us to smoothly handle everything from intimate boutique developments to major master-planned precincts and high-rise rollouts.
OUR TEAM
WE ARE industry leaders
Voted one of Queensland's Most Powerful Influences.
MAS Managing Director Nick Symonds’ inclusion in The Courier-Mail’s Queensland Property Power List 2026 reflects the studio’s growing role in shaping Queensland’s built environment.
This recognition places MAS among the people and practices influencing how the state grows, densifies and responds to its future housing, lifestyle and urban design needs.
The acknowledgement speaks to the impact of MAS’ work across projects that balance design ambition with commercial intelligence, planning complexity and long-term community value.
We are proud of our ability to bring strong design thinking to complex projects, create architecture that responds to place, and contribute to the future direction of Queensland’s cities and communities.
ADMINISTRATIVE:
MAS operates under a comprehensive quality assurance framework supported by robust professional insurance cover, ensuring confidence for clients, stakeholders and project partners at every stage.
Our systems are designed to protect both the integrity of the design and the delivery of the project. From early concept through to completion, we apply structured processes that maintain clarity, coordination and accountability.
Our practice manual outlines procedures governing both project and business operations, enabling consistent, high-quality outcomes across all project scales.
Key quality assurance measures include:
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Alignment of project brief, design narrative and commercial objectives
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Structured design review and verification at key milestones
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Internal peer review to maintain design integrity and rigour
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Consultant coordination and approval protocols
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Documentation control across drawings, specifications and communications
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Programme tracking and deliverable management
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Site attendance and construction phase oversight
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Identification and management of non-conforming work
In addition to project-specific controls, MAS maintains practice-wide systems that support reliable and responsible delivery.
These include:
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Resource and team allocation aligned to project scale and complexity
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Financial management and project reporting procedures
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Environmental and sustainability considerations embedded in process
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OH&S procedures and risk management
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Ongoing auditing and refinement of internal standards
Independent internal reviews are conducted at key documentation stages, including Design Development and Tender, to ensure the original design intent has been accurately translated and meets all regulatory requirements.
At project completion, MAS undertakes a post-occupancy review process, incorporating feedback from clients and end users to inform future work and continuous improvement.
Insurance
MAS maintains industry-standard professional cover, including:
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$20 million Public Liability Insurance
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$5 million Professional Indemnity Insurance
Certificates of currency are available upon request.
For MAS, quality and risk management are not separate considerations. They are embedded within the way we design, document and deliver, ensuring each project performs as intended.
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Sustainability is embedded in our process from the outset.
We consider building performance, energy use, material selection and long-term operational outcomes as an interconnected system, not isolated decisions.
Our ethos is built on a deep respect for both people and planet. We integrate Environmental Sustainable Design (ESD) into every project, ensuring our footprint is considered and our buildings are resilient over time.
Our approach begins with understanding the project’s context, constraints and commercial drivers. From there, we apply passive design principles, façade performance, orientation and material strategy to reduce energy demand and improve overall efficiency.
We prioritise materials and systems that support durability, low maintenance and lifecycle performance. This ensures projects not only perform well at completion, but continue to deliver value long into the future.
Ethical practice underpins these decisions. We maintain a transparent, human-centric supply chain with a zero-tolerance approach to modern slavery, prioritising responsibly sourced materials and fair labour practices wherever possible.
Sustainability is balanced with commercial reality. We work closely with clients and consultants to align environmental outcomes with feasibility, ensuring solutions are practical, deliverable and appropriate to the project.
We also consider the broader impact of each development. Through a focus on placemaking, we aim to create environments that support healthy, connected communities, contributing positively to both occupants and the wider urban fabric.
Where required, we collaborate with ESD consultants to meet project-specific targets, ensuring these strategies are meaningfully integrated into the architecture rather than applied as an overlay.
Navigating the architectural landscape requires a sophisticated understanding of diverse stakeholder groups, from private developers and institutional investors to the final residents.
Each client group brings a unique set of commercial objectives and risk profiles that must be balanced against the complex programming of a building; integrating residential, retail, and communal spaces into a singular, high-functioning ecosystem.
By managing these competing priorities through a unified lens, we ensure that every project is not just a concept, but a viable, high-performing asset.
The logistical challenge of coordinating project teams ranging from a single specialist to over 20 consultants demands rigorous oversight and a clear strategic direction. Complexity is inherent in large-scale developments, where structural, mechanical, and regulatory requirements must align perfectly to avoid costly delays. Our team acts as the central pivot point, synthesising these moving parts into a streamlined delivery process that maintains the project’s integrity from the initial feasibility study through to the final handover.
To significantly de-risk the development process, we advocate for the total integration of architecture and interior design from day one. When the building's shell and its internal soul are designed by the same hand, we eliminate the common friction points and "gaps" that often lead to budget blowouts or compromised aesthetics. This holistic approach ensures that the facade's narrative flows seamlessly into the interiors, resulting in a cohesive, premium product that is easier to build, more efficient to manage, and more desirable to the market.
MAS maintains an active presence within the broader industry, ensuring our work remains informed, relevant and connected to real-world conditions.
We contribute to professional discourse through participation in industry forums, events and ongoing dialogue with peers, consultants and collaborators. This engagement allows us to stay close to shifting market expectations, regulatory changes and emerging design thinking.
We also invest in the next generation of practitioners. Through mentorship, collaboration and engagement with students and graduates, we support the development of future talent while maintaining a strong internal pipeline of capability within the studio.
Our relationships across the development, consultant and construction sectors are a critical part of how we operate. These connections enable more informed decision making, stronger coordination and more efficient project delivery.
This ongoing engagement directly informs our work. It ensures our projects are not only well resolved in design, but commercially aware, forward-thinking and aligned with both industry standards and user expectations.
MAS delivers projects that are shaped by a clear understanding of the market, not just the brief.
We design with the end user in mind, ensuring each development is positioned to perform both emotionally and commercially.
Our approach integrates architecture and interiors from the outset. This removes the disconnect often seen between façade and internal experience, resulting in a cohesive product that is easier to deliver and stronger in market.
Each project is underpinned by a defined narrative. We translate this into built form, ensuring the external expression and internal environment are aligned, legible and distinctive. This clarity creates a recognisable identity that elevates the development and supports its positioning.
By analysing target demographics, lifestyle expectations and buyer behaviour, we align design decisions with real demand. The result is a considered, resolved product that resonates with purchasers, supports sales outcomes and delivers long-term value.
we support the community
MAS is proud to support community projects and not-for-profit organisations through free services and sponsorship.
Your success is our success
OUR PARTNERS
Position Property // Keenan & Byrne // Colliers // YPM // Churchill Group // Dusk // Construct //
Destination Gold Coast // Keylin // North Harbour // Port Binnli // Quest // Ashwin Property //
Cube // Oakridge // Mayd Group // Gurner // Pellicano // Adco // Savills //
Multiplex // Hutchies // Hyatt // Marriott // The Star // Far East Consortium // Vector // OnePM //